![]() This higher price is called the retail price, and it’s what customers will pay when they shop in your store. ![]() A wholesale purchase is almost always made in bulk, and because of that, you pay a discounted price for the purchase.Īfter you buy products from a wholesaler, you can then sell them at your own store at a higher price to make a profit. When you buy merchandise from a wholesaler, you’re shopping from the middleman between your retail store and the manufacturer. Have you ever wondered where do businesses buy their products? Buying retail and wholesale are two different things.
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